The vision of a successful operation is to know what it will take to drive new business to your establishment now, not tomorrow. Therefore, to be competitive, you must stay in the game in these difficult times. You cannot get to second base if one foot is still on first. For that reason, sales and marketing strategies reflect an awareness of the competitive market segment and customers’ interests. It is crucial, therefore, to effectively market and advertise your products that will bring new customers to your property.